You made $3,847 in real profit this month from $14,280 in revenue — a 26.9% overall profit margin. Shopify was your strongest channel at 32.1%. Three Amazon products are losing money after marketplace fees and advertising.
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⚡ Demo
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Real Profit
?
What you actually kept this month after all marketplace fees, product costs, advertising, and shipping. Not revenue — real profit.
$3,847
$14,280revenue −$10,433costs
↑ 12% vs last month
📊 See exactly how we calculated this
Total Revenue
?
The total money collected from all your selling platforms this month, before any fees or costs are deducted.
$14,280
↑ 8% vs last month
Shopify + Amazon + Etsy
Overall Profit Margin
?
For every $1 you earned in sales, you kept 26.9 cents after all costs. Higher is better — 25%+ is healthy for ecommerce.
26.9%
↑ 1.2pp vs last month
After all fees, costs & advertising
Real Profit — last 6 months
NovDecJanFebMarApr
Why? — profit by platform
🛍 Shopify
32.1% profit margin
$2,184
from $6,800 in Shopify sales
Best performing channel
🧶 Etsy
23.8% profit margin
$571
from $2,400 in Etsy sales
No advertising needed
📦 Amazon
18.4% profit margin
$1,092
from $5,940 in Amazon sales
3 products losing money
Products — real profit at a glance
Product
Real Profit
Margin
Status
Gold Hoop Earrings
SKU-0041 · Shopify
$1,233
67%
✓ Healthy
▾
Revenue
$1,840
Product Costs
-$460
Marketplace Fees
-$147
Advertising
—
Real Profit
$1,233
Leather Wrap Bracelet
SKU-0028 · Amazon
$795
36%
✓ Healthy
▾
Revenue
$2,210
Product Costs
-$663
Marketplace Fees
-$442
Advertising
-$310
Real Profit
$795
Beaded Friendship Set
SKU-0019 · Etsy
$568
59%
✓ Healthy
▾
Revenue
$960
Product Costs
-$288
Marketplace Fees
-$104
Advertising
—
Real Profit
$568
Silver Earring Set
SKU-0033 · Amazon
-$100
-7%
⚠ Losing
▾
Revenue
$1,440
Product Costs
-$720
Marketplace Fees
-$432
Advertising
-$388
Real Profit
-$100
Copper Bracelet
SKU-0055 · Amazon
-$44
-5%
⚠ Losing
▾
Revenue
$880
Product Costs
-$440
Marketplace Fees
-$264
Advertising
-$220
Real Profit
-$44
← Back to Dashboard
Profit by Platform
April 2026 — Real profit after marketplace fees, product costs, and advertising
Shopify Real Profit
$2,184
32.1% margin · best channel
Etsy Real Profit
$571
23.8% margin
Amazon Real Profit
$1,092
18.4% margin · 3 products losing
Side-by-side breakdown
| Platform | Revenue | Marketplace Fees | Product Costs | Advertising | Shipping | Real Profit | Margin |
|---|---|---|---|---|---|---|---|
| Shopify | $6,800 | -$290 | -$2,040 | — | -$614 | $2,184 | 32.1% |
| Etsy | $2,400 | -$228 | -$720 | — | -$320 | $571 | 23.8% |
| Amazon | $5,940 | -$1,188 | -$2,178 | -$1,104 | -$378 | $1,092 | 18.4% |
| Total | $14,280 | -$1,706 | -$4,938 | -$1,104 | -$934 | $3,847 | 26.9% |
← Back to Dashboard
Products
24 products · Tap any row to see the full cost breakdown
Most Profitable
Gold Hoop Earrings
67% margin · $1,233
Losing Money
3
Amazon products — pause ads now
Missing Product Costs
6
Add costs for accurate margins
Product
Real Profit
Margin
Status
Gold Hoop Earrings
SKU-0041 · Shopify
$1,233
67%
✓ Healthy
▾
Revenue
$1,840
Product Costs
-$460
Marketplace Fees
-$147
Advertising
—
Real Profit
$1,233
Leather Wrap Bracelet
SKU-0028 · Amazon
$795
36%
✓ Healthy
▾
Revenue
$2,210
Product Costs
-$663
Marketplace Fees
-$442
Advertising
-$310
Real Profit
$795
Beaded Friendship Set
SKU-0019 · Etsy
$568
59%
✓ Healthy
▾
Revenue
$960
Product Costs
-$288
Marketplace Fees
-$104
Advertising
—
Real Profit
$568
Silver Earring Set
SKU-0033 · Amazon
-$100
-7%
⚠ Losing
▾
Revenue
$1,440
Product Costs
-$720
Marketplace Fees
-$432
Advertising
-$388
Real Profit
-$100
Copper Bracelet
SKU-0055 · Amazon
-$44
-5%
⚠ Losing
▾
Revenue
$880
Product Costs
-$440
Marketplace Fees
-$264
Advertising
-$220
Real Profit
-$44
Pearl Drop Necklace
SKU-0044 · Amazon
-$38
-5%
⚠ Losing
▾
Revenue
$760
Product Costs
-$380
Marketplace Fees
-$228
Advertising
-$190
Real Profit
-$38
← Back to Dashboard
Advertising
Amazon campaigns · April 2026
Ad Cost Ratio
?
Your ad spend divided by the revenue those ads generated. 18% means for every $100 your ads brought in, you spent $18. Your breakeven is around 24%, so 18% is healthy.
18%
Breakeven ~24% — healthy
Total Ad Cost Ratio
?
Total ad spend divided by ALL your revenue — not just ad-attributed sales. Shows the true cost of advertising across your whole business.
14.2%
Ads as % of all revenue
Total Ad Spend
?
The total amount you paid to Amazon to show your products in search results and on competitor listings this month.
$1,104
This month on Amazon
Revenue from Ads
?
The total revenue from orders where a customer clicked one of your ads before buying. Amazon tracks this attribution.
$6,133
Ad-attributed revenue
Campaign breakdown
| Campaign | Type | Spent | Revenue | Ad Cost Ratio | Action |
|---|---|---|---|---|---|
| Jewellery — Broad Match | Sponsored Products | -$312 | $2,080 | 15% | ✓ Good |
| Branded Keywords | Sponsored Products | -$188 | $1,410 | 13% | ✓ Excellent |
| Competitor Targeting | Sponsored Products | -$244 | $976 | 25% | ↗ Watch |
| Silver Earrings — Exact | Sponsored Products | -$198 | $594 | 33% | ⚠ Pause now |
| Brand Awareness | Sponsored Brands | -$162 | $1,073 | 15% | ✓ Good |
⚠ Silver Earrings — Exact has a 33% Ad Cost Ratio and the product is already losing money after marketplace fees. Pausing this campaign would save $198/month immediately.
← Back to Dashboard
Product Costs
What you paid your supplier per item — used to calculate real profit on every product
Upload product costs
Download CSV template →
Costs loaded for 18 of 24 products. The remaining 6 are showing unknown margin.
📄
Upload your costs CSV
Columns: SKU, Product Name, Platform, Unit Cost
Browse files →
Current product costs
Tap ✏ to update any cost
| SKU | Product | Platform | Unit Cost — what you pay your supplier | Units Sold | Total this month | |
|---|---|---|---|---|---|---|
| SHO-001 | Blue Linen Tote | Shopify | $12.50 | 48 | -$600 | |
| ETY-001 | Hand-Poured Soy Candle | Etsy | $4.20 | 112 | -$470 | |
| AMZ-001 | Silicone Kitchen Set | Amazon | $9.30 | 89 | -$828 | |
| AMZ-002 | Bamboo Cutting Board | Amazon | $11.00 | 64 | -$704 |
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Payouts
The money each platform transferred to your bank — Amazon every 14 days, Shopify every 3 business days, Etsy weekly
Amazon — Apr 1–14, 2026
Settled
Gross sales$10,330
Marketplace referral fees-$1,550
FBA fulfillment fees-$1,980
Advertising costs-$1,238
Refunds-$100
Payout to your bank+$5,314
Shopify — Apr 14–17, 2026
Settled
Gross sales$6,800
Shopify subscription-$79
Payment processing-$177
Transaction fees-$34
Refunds-$272
Payout to your bank+$6,238
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Cash Flow
How much money you made — and actually received — over time
This month — April 2026
Real Profit This Month
?
What you actually kept in April after all platform fees, product costs, advertising, and shipping were deducted from your revenue.
$3,847
After all fees & costs
Revenue This Month
?
Total sales collected across Shopify, Amazon, and Etsy in April — before any deductions.
$14,280
Gross sales, all platforms
Profit Margin This Month
?
Of every $1 you earned in April, you kept 26.9 cents. The rest went to marketplace fees, your supplier, advertising, and shipping.
26.9%
Of every $1 earned, you kept 27¢
Last 6 months — November 2025 to April 2026
6-Month Total Revenue
?
Everything you earned across all your platforms in the last 6 months, before any deductions.
$172,000
All platforms, Nov 2025–Apr 2026
6-Month Real Profit
?
The total amount you actually kept after all fees, costs, advertising, and shipping across the last 6 months.
$49,120
After all fees & costs, 6 months
Month by month
Hover the ? to understand each column
| Month | Revenue ? Total sales collected that month across all platforms, before any fees or costs. |
All Costs ? Everything deducted from revenue that month — platform fees, product costs, advertising, and shipping combined. |
Real Profit ? What you actually kept that month. Revenue minus all costs. |
Margin ? Real profit as a percentage of revenue. 30%+ is a healthy ecommerce margin. |
|---|---|---|---|---|
| November 2025 | $28,000 | -$19,000 | +$9,000 | 32.1% |
| December 2025 | $34,000 | -$22,000 | +$12,000 | 35.3% |
| January 2026 | $29,000 | -$20,000 | +$9,000 | 31.0% |
| February 2026 | $31,000 | -$21,500 | +$9,500 | 30.6% |
| March 2026 | $37,000 | -$23,000 | +$14,000 | 37.8% |
| April 2026 ← this month | $14,280 | -$10,433 | +$3,847 | 26.9% |
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Connections
Your connected selling platforms — Posivue uses OAuth, meaning no passwords are ever stored
Connected platforms
Add platform →
🛍
Shopify
Connected · synced 9 min ago
📦
Amazon
Connected · synced 22 min ago
🧶
Etsy
Connected · synced 1 hr ago
🏦
Bank Account (Plaid)
Not connected
Connect →
📊
Google Ads
Coming in Phase 2
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Reports
Download your data — CSV export ready, basic PDF via browser print
📊
Profit & Loss
Monthly profit after all fees, product costs, advertising, and shipping — exactly what your accountant needs
Download CSV →
🏪
Platform Comparison
Shopify vs Amazon vs Etsy side by side — the single-page snapshot to share with a partner or investor
Download CSV →
📦
Product Profitability
Every product ranked by real profit margin — know exactly what to keep, cut, or reprice
Download CSV →
💰
Product Costs Report
Full breakdown of supplier costs, units sold, and total cost of goods by platform
Phase 1 →
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Settings
Manage your account, plan, team, and notification preferences
Profile
Plan & Billing
Notifications
Team
Business Profile
Business name
Sarah's Handmade Co.
Email address
sarah@sarahshandmade.com
Home currency
USD — US Dollar
Time zone
Eastern Time (ET)
Current plan
ACTIVE PLAN
Pro — $49/month
Next billing: May 14, 2026 · Renews automatically
Platforms connected3 of unlimited
Team seats used2 of 10
Notification preferences
Posivue monitors your data automatically. Choose which alerts you want to receive.
Products losing money
Alert when any product margin goes negative — so you can act before losses add up
Ad Cost Ratio above 24%
Get notified when any campaign exceeds your breakeven so you can pause it
Weekly profit summary
An email every Monday morning with last week's revenue, profit, and any products to watch
Product cost reminder
Remind me every 90 days to update supplier costs — outdated costs make your profit numbers wrong
Platform sync failure
If Posivue loses connection to one of your platforms, notify me immediately
Team members
+ Invite someone
2 of 10 seats used on your Pro plan
SG
Sarah Guglielmo (you)
sarah@sarahshandmade.com
JM
Jamie Miller
jamie@sarahshandmade.com
What each role can do
Owner
Full access to everything — view all data, edit product costs, manage connections, invite or remove team members, and change the subscription plan. Only one Owner per account.
Admin
Can view all profit data, edit product costs, manage connections, and download reports. Cannot invite team members or change the subscription plan.
Viewer
Read-only access to the dashboard and reports. Cannot edit any data or manage connections. Good for accountants or business partners who just need to see the numbers.